WHAT IS CONTENT MARKETING?
No one likes to be sold. We routinely fast forward past commercials, tune out advertizing, and drift off during pitches and sales presentations. Nonetheless, more than ever, we all share a strong appetite for CONTENT. Most customers today begin a purchase decision before contacting a business. This is where good content marketing gets the job done.
%
of B2B decision makers say branded content helps them make better purchase decisions.
%
of consumers are more inclined to buy from businesses that offer customized content.
SHARE SOMETHING OF VALUE.
Successful content marketing depends on communicating the right message to your customers at the right time. The planning starts by defining the buyer and anticipating questions he/she will ask during the purchase process. Then a decision is made about which content types and which frequency will drive optimal results. Will it be two blog posts per week? An infographic every month? Or, perhaps a quarterly video.
SHARE WELL.
Once this has been structured and laid out, we have the framework for your content marketing strategy. Think of it as an integral part of a content marketing system that can be continually optimized to help you reach your business goals.
SHARE OFTEN.
For content marketing to work well, each customer or prospect should be greeted with fresh, relevant and time-appropriate subject matter each time he/she visits your site. Successfully marketed brands do a better job than anyone at educating and engaging prospects, and in turn, they earn credibility, trust and and loyalty. These are the most important goals of any fruitful content marketing strategy.
BE SEEN AND HEARD ALL AROUND THE WEB
SEO
Today’s online search landscape is all about finding the content we’re looking for. It makes sense more than ever, content marketing and search engine optimization are one in the same. Vibizo engages your viewership so that more people see, engage and interact with your content. All this influences personal search results and will bring you closer to winning over more customers.
Social Media
These days people expect a regular flow of social updates. Do you want to stand out as an expert? A friend? A mentor? No matter what the aim, a well-developed social media archive and a consistent editorial voice will help you stand out. Keep your social pages up to date and help influence deals. With Vibizo, your social content marketing plan will put your words, images, videos and other content to work across social channels and seize every opportunity to propel results.
We are experts at newsletters and nurture campaigns. A solid content marketing foundation encompasses blogs, video blogs and eBooks that become resources for ongoing email strategies. Send directed content to targeted segments around the web. Re-purpose and make the most of your content.